Working with BBH Asia Pacific and The Mill Studio on the launch of a new destination brand campaign for the Singapore Tourism Board - ‘YourSingapore’. The campaign encompassed television commercials, print and digital OOH advertisements, and a dynamic, 'living' logo, which captured the embodiment of the concept.
I wanted to create something that would capture the imaginations of tourists and resonate with Singaporean's. I directed a team of 11 animators at The Mill Studio and worked with Radium Audio on sound design.The campaign went on to scoop both a silver and bronze award at the Singapore Creative Circle Awards for Corporate Identity. The awards recognise the very best in creative communication.